Content | Media | Conferences & Events | Private Events | Broadcast | Demand
A 2027 collaboration program from BizClik for Walmart Business, organised by region.
All delivered by BizClik: events and executive programmes contracted directly with Walmart Business, an always-on media plan contracted through Zenith Media, and a partner programme Walmart Business can extend to its partners.
Choose the United States or Canada in the menu to see everything planned there, with dates. Hover over underlined terms for a definition, or open the Glossary.
Each programme shows its yearly investment. Your Plan adds up the 2027 total and the cost per region. After a Strategy Workshop and contracting, the program launches in January 2027.
$350K, $750K and $1M options for January to December 2027, with flight plan, specs, measurement and brand safety.
Every programme is delivered by BizClik. Each one is tagged with who the contract is with.
Full-partnership items beyond the 2027 tiers, such as headline summit sponsorships and executive meetups, can be contracted directly with Walmart Business.
The 2027 tiers, including BizClik's always-on media across Procurement Magazine and five spoke brands, contracted between BizClik and Zenith Media.
A co-branded BizClik programme that Walmart Business partners and customers contract for, run end to end by BizClik.
Select North America on the map. The United States and Canada pages each show a year at a glance, then every programme in the same format: what, where, when, outcome and investment.
Select any capability to see what it includes and how it works for Walmart Business. Partner Marketing Solutions sits underneath all six and draws on each of them.
Every account tier gets a different mix. Smaller businesses are reached at scale, enterprise buyers are engaged with content and events, and the largest accounts are worked one by one.
Magazine, website and newsletter presence across the hub and spoke brands, Top 10 sponsorships, weekly podcast reads and syndicated articles that put Walmart Business in front of buyers at scale.
Webinars, whitepapers, the P250 themes, Industry Impact Summits and CXO Summits, with a 14-day nurture on every lead.
The Intelligent Sales Enablement Platform: named-account ABM content, private dinners and meetups, and qualified business introductions straight to the Walmart Business sales team.
A direct, double-opt-in email introduction between an Walmart Business seller and a senior buyer at a target account, after lead, MQL and SQL stages and the 14-day nurture. No sales process and no demo in the way.
The moments the programme creates for Walmart Business, from the main stage in New York to private dinners and the LiveTalks studio.
We are at program review. The next four steps take the programme live at the start of the year.
Dedicated project leadership and functional alignment across BizClik, Walmart Business and Zenith Media.
New York is the anchor: Procurement LIVE at The Industry Impact Summit in April, a CXO Summit during Climate Week NYC in September, and a quarterly rhythm of breakfasts, dinners and meetups.
The full US programme for 2027, colour-coded by who the contract is with. The three 2027 tiers are built from it.
Dates marked TBC are confirmed at deliverable alignment.
Walmart Business stays visible in the United States from the first week of January while the full programme is contracted. The Bridge runs on two routes, so each part is bought the way it will run for the rest of the year.
Included · earned media Earned media: Walmart Business executives get a voice across BizClik's brands, events and podcasts from day one.
Paid media and lead generation that keeps Walmart Business visible and the lead flow running.
Final Bridge scope and the split between routes for United States are agreed at the Strategy Workshop.
BizClik events and executive programmes, contracted directly between BizClik and Walmart Business.
Each sponsorship includes the full set of deliverables below.
Package deliverables are confirmed at kick-off. The 2027 plan has the Industry Impact Awards in London only. If a US awards edition is confirmed, award sponsorship can be added.
A one-day summit on the Leadership & Finance stage (Business Chief and Finance Chief) for CEOs, COOs, CFOs, finance directors and heads of strategy. It runs the day after The Responsible Business Summit, inside Climate Week NYC. Available as an optional add-on to any tier.
Recurring gatherings and event coverage through the year.
Intimate morning roundtables, fully moderated by BizClik.
Private dinners moderated and hosted by BizClik, built around candid peer discussion.
Managed end to end, and can run as a Day Zero or Day +1 alongside a BizClik summit.
An on-site broadcast studio with a dedicated five-person crew at the events your buyers attend.
BizClik's always-on media programme across Procurement Magazine and the five spoke brands, contracted between BizClik and Zenith Media for Walmart Business.
Always-on brand presence across Procurement Magazine and the five spoke brands.
Content buyers return to, keeping Walmart Business in the conversation.
Sponsorship of each brand's thought-leadership series.
Every lead nurtured, qualified and handed to Walmart Business sales.
A programme Walmart Business can extend to partners and customers in this market.
A co-branded pipeline engine Walmart Business can offer to its channel partners and customers in this market. BizClik targets each partner's accounts, creates the content and runs demand generation end to end, with at least 100 guaranteed leads per programme.
We'll agree priorities, accounts and the regional calendar, then move to contracting for a January 2027 launch.
Canada runs as its own programme with its own executive calendar, and the media plan targets English- and French-speaking buyers separately.
Canada is an optional extension to the 2027 tiers, priced on request. This is what a Canadian programme would include.
Dates marked TBC are confirmed at deliverable alignment.
Walmart Business stays visible in Canada, in English and French from the first week of January while the full programme is contracted. The Bridge runs on two routes, so each part is bought the way it will run for the rest of the year.
Included · earned media Earned media: Walmart Business executives get a voice across BizClik's brands, events and podcasts from day one.
Paid media and lead generation that keeps Walmart Business visible and the lead flow running.
Final Bridge scope and the split between routes for Canada are agreed at the Strategy Workshop.
BizClik events and executive programmes, contracted directly between BizClik and Walmart Business.
Recurring gatherings and event coverage through the year.
Intimate morning roundtables, fully moderated by BizClik.
Private dinners moderated and hosted by BizClik, built around candid peer discussion.
Managed end to end, and can run as a Day Zero or Day +1 alongside a BizClik summit.
An on-site broadcast studio with a dedicated five-person crew at the events your buyers attend.
BizClik's always-on media programme across Procurement Magazine and the five spoke brands, contracted between BizClik and Zenith Media for Walmart Business.
Always-on brand presence across Procurement Magazine and the five spoke brands.
Content buyers return to, keeping Walmart Business in the conversation.
Sponsorship of each brand's thought-leadership series.
Every lead nurtured, qualified and handed to Walmart Business sales.
A programme Walmart Business can extend to partners and customers in this market.
A co-branded pipeline engine Walmart Business can offer to its channel partners and customers in this market. BizClik targets each partner's accounts, creates the content and runs demand generation end to end, with at least 100 guaranteed leads per programme.
We'll agree priorities, accounts and the regional calendar, then move to contracting for a January 2027 launch.
Awareness | Creative | Advertising | Sponsorship
Every brand runs a website, newsletter, digital magazine and social channels, and most have their own podcast and webinar series.
CHROs and chief people officers
CLOs and general counsel
C-suite brandCOOs and operations leaders
C-suite brand
Manufacturing and operations leaders
Food and beverage executives
Mining and resources leaders
Construction and infrastructure leaders
CISOs and security leaders
How BizClik's content, events, demand and studio teams deliver measurable growth for clients across every sector.
A selection of recent programmes from bizclikmedia.com.
Sponsorship of Sustainability LIVE Net Zero, with speaking slots, onsite workshops, an exhibition stand and networking.
A custom-branded white paper with Manufacturing Digital, promoted across web, newsletters, articles and social to a gated landing page.
A data-led campaign across BizClik's tech and cyber brands, leading to an in-person roundtable and networking dinner for technology and cyber leaders.
A webinar campaign with Procurement Magazine, promoted through articles, social, email and interactive discussion.
An on-site filmed interview in Amsterdam, a photoshoot and a digital report on Henkel's supply chain transformation, published through Supply Chain Digital.
A double-page magazine spread with a full-page ad, video and interview write-up, repurposed as a web article and promoted across web, social and PR.
Read the case study ↗C-level buyers BizClik has introduced directly to partners' senior sales teams through the Executive Introduction Programme.
Introduced to a strategic technology partner, and keen to expand the relationship.
A direct C-level introduction into one of the largest delivery platforms.
Listen: Rob Turner on the Supply Chain podcast ↗
Unable to attend the event, but agreed to meet to discuss strategic plans.
January to December 2027. Three ways to put Walmart Business in front of the organisational buyers who keep businesses running, always on, with bigger moments through the year. Every tier runs across BizClik's US audiences, with tagging, brand safety and weekly insights built in.
Walmart Business wants to become the essential purchasing partner for small businesses and organisations. The plan pairs always-on industry presence with peaks around the NY Summit, research and private events.
Build awareness and consideration among B2B buyers through a full-funnel mix, using industry context to stay relevant and intent signals to reach the most qualified decision-makers.
Digital-first organisational buyers at 11–500 employee US businesses, reached with always-on display, newsletters, editorial and gated content that helps them discover Walmart Business and act.
Director to C-suite procurement, operations and finance leaders at 500+ employee organisations, engaged through roundtables, dinners, the NY Summit and research that Sales can follow up.
Audiences come from BizClik's own sites, newsletters and DataBank, BizClik's first-party B2B database, targeted contextually by industry and section and geo-targeted to the US.
Each tier builds on the one before. All placements are flat-rate packages; the bar shows how each tier splits between awareness and consideration.
Units per tier for every placement, at the same flat rate across all three tiers.
| Package & placement | Rate (flat) | Tier 1 | Tier 2 | Tier 3 |
|---|---|---|---|---|
| Awareness | ||||
| Quarterly Platinum PackageBrand Awareness | $46,900 | – | 2 | 4 |
| Quarterly Gold PackageBrand Awareness | $33,500 | 2 | 2 | – |
| 1 Month Newsletter SponsorshipBrand Awareness | $16,080 | 1 | 2 | 3 |
| Top 250/100 Report Platinum SponsorshipBrand Awareness | $20,100 | – | 1 | 1 |
| Executive Insight Interview, Front CoverContent | $33,500 | 1 | 2 | 3 |
| Podcast SponsorshipContent | $6,700 | 1 | 1 | 2 |
| Industry Impact Summit NY, Platinum PackageEvents | $30,000 | 1 | – | – |
| Industry Impact Summit NY, Corporate PackageEvents | $45,000 | – | 1 | 1 |
| NY Summit Private Lunch Add-onEvents | $22,500 | – | – | 1 |
| Broadcast Studio SessionBroadcast Studio | $26,800 | 1 | 2 | 3 |
| Consideration | ||||
| Customer Success StoryContent | $13,400 | 1 | 2 | 3 |
| Web ArticleContent | $5,360 | 2 | 4 | 6 |
| RoundtablePrivate Events | $33,500 | 1 | 2 | 3 |
| Executive DinnerPrivate Events | $26,800 | 1 | 2 | 2 |
| Breakfast BriefingPrivate Events | $26,800 | – | 1 | – |
| Virtual 1 Day ConferencePrivate Events | $33,500 | – | – | 1 |
| Whitepaper Creation PackageDemand Gen | $33,500 | 1 | 1 | 2 |
| Whitepaper Promotion PackageDemand Gen | $20,100 | 1 | 1 | 2 |
| Webinar Creation PackageDemand Gen | $26,800 | – | 1 | 1 |
| Webinar Promotion PackageDemand Gen | $20,100 | – | 1 | 1 |
| Co-branded Research ReportPartner Marketing | $46,900 | – | 1 | 1 |
| Research Report Promotion PackagePartner Marketing | $20,100 | – | 1 | – |
| Co-branded Webinar SponsorshipPartner Marketing | $20,100 | 1 | – | 1 |
| Pulse Survey / PollPartner Marketing | $6,700 | 1 | – | – |
| Total investment | $344,900 | $748,500 | $998,800 | |
How the $1M tier runs from January to December 2027, with estimated impressions and guaranteed outcomes. Exact dates are agreed at kick-off.
| Tier 3 placement | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Quarterly Platinum Package × 45.4M est. impressions · billboard, leaderboard, half page, MPU, mobile | ||||||||||||
| Web Article × 690K est. impressions · roughly one every two months | ||||||||||||
| 1 Month Newsletter Sponsorship × 3600K est. impressions · 3 bursts, e.g. Feb, Jun, Oct | ||||||||||||
| Executive Insight Interview, Front Cover × 3180K est. impressions · cover, 8–12 page report, video, web article | ||||||||||||
| Customer Success Story × 390K est. impressions · 4–6 page feature + web article | ||||||||||||
| Roundtable × 310–15 senior ICP executives each | ||||||||||||
| Whitepaper Creation Package × 2100 guaranteed leads per whitepaper | ||||||||||||
| Podcast Sponsorship × 220K est. impressions · :30 host read or pre-recorded spot | ||||||||||||
| Industry Impact Summit NY, Corporate Package20–21 April 2027 · 2,000 VIP attendee target | ||||||||||||
| NY Summit Private Lunch Add-on10–15 senior ICP executives | ||||||||||||
| Broadcast Studio Session × 3One session at the NY Summit plus two more | ||||||||||||
| Whitepaper Promotion Package × 2100 leads per whitepaper | ||||||||||||
| Executive Dinner × 210–12 senior ICP executives each | ||||||||||||
| Webinar Creation Package150 guaranteed registrants | ||||||||||||
| Co-branded Research ReportSurvey across BizClik audiences, gated report | ||||||||||||
| Top 250/100 Report Platinum Sponsorship75K est. impressions · full page + logo in the report | ||||||||||||
| Virtual 1 Day ConferenceRegistrant target agreed at kick-off | ||||||||||||
| Webinar Promotion Package150 registrants | ||||||||||||
| Co-branded Webinar SponsorshipWalmart Business branding + speaker slot |
IAS and 3P tags run on every placement that can carry them. Anything that can't is flagged below with how it's reported instead.
| Placement | Tagging and reporting |
|---|---|
| Display (web) | IAS monitoring and blocking, DCM ad serving, 1×1 click trackers; brand lift and measurement pixels accepted (Placed, Marketcast, DISQO, Neustar MTA, Adelaide), confirmed with BizClik ad ops before launch |
| Newsletters | Email can't run JS tags. Reported from Google Ad Manager impressions and clicks plus email platform opens |
| Digital report & editorial | No 3P tags. Reported through GA4 page views, digital magazine reads and Sprout Social |
| Podcast & video | No 3P tags. Reported through podcast platform, YouTube, LinkedIn and social analytics |
| Lead gen | Promo units carry tags; leads delivered weekly by secure CSV, GDPR and CCPA compliant opt-in |
| Events | Attendee lists and a post-event report after every roundtable, dinner and summit |
Sent as WMB–Weekly Insights–[Date]–BizClik Media: pacing to full delivery, performance against benchmark, optimisations made or recommended, and insights by segment, day and time.
Open rates of 17–23% and click rates of 0.7–1.9% of delivered (Oct–Nov 2026). Paid newsletter slots in 2026 ran at 0.9–2.4% CTR in the Weekly and 1.4–4.2% in the Top 10.
100 leads per whitepaper, 150 registrants per webinar, 10–15 senior ICP executives per roundtable, 10–12 per dinner, and a 2,000 VIP attendee target at the NY Summit.
Walmart Business supplies display and newsletter creative (or BizClik Studio builds it). BizClik writes, films and produces all editorial, video, lead gen and event assets.
| Unit | Dimensions / length | Files & limits | Who builds | Asset deadline |
|---|---|---|---|---|
| Display: Billboard | 970×250 | JPG, PNG, GIF, HTML5 or DCM tag · 150KB initial, 1MB polite | Walmart (BizClik design available) | 5 business days before launch |
| Display: Leaderboard | 728×90 | As above | Walmart (BizClik design available) | 5 business days before launch |
| Display: Half Page | 300×600 | As above | Walmart (BizClik design available) | 5 business days before launch |
| Display: MPU | 300×250 | As above | Walmart (BizClik design available) | 5 business days before launch |
| Display: Mobile Banner | 320×50 | As above | Walmart (BizClik design available) | 5 business days before launch |
| Newsletter Banner | 970×250 (renders 600px wide) | Static JPG, PNG or GIF · 200KB · no JS | Walmart (BizClik design available) | 5 business days before first send |
| Digital Report Full Page | A4 210×297mm / 2480×3508px | High-res PDF or JPG · 20MB | Walmart (ad page); BizClik (report) | 2 weeks before publish |
| Branded Content | Feature 4–12 pages; article 500–600 words | Copy approved in Word or Google Doc · one round of edits | BizClik | Interview 4–6 weeks before publish |
| Podcast Sponsorship | :30 (up to 75 words host read) | MP3 or WAV · 192kbps · 10MB | BizClik (host read) or Walmart (pre-recorded) | 2 weeks before recording |
| Video / Broadcast Studio | 16:9 1920×1080 + 1:1 and 9:16 cutdowns | MP4 H.264 · 25 or 30fps | BizClik | Brief 2 weeks before; final 3 weeks after filming |
| Lead Gen & Event Branding | Logo min 1000px wide | SVG, PNG, EPS, JPG · 10MB per file | BizClik (Walmart supplies logos, speakers, approvals) | Whitepaper 8–10 wks · webinar 6–8 · research 10–12 · events 6 |
Display animation up to 15 seconds or 3 loops, 24fps max, audio user-initiated and muted by default. Clear logo and CTA, with a 1px border on white backgrounds. Walmart Business approves all copy before publish.
BizClik supplies Zenith Media's new-partner forms up front (up to two weeks to approve), then agrees the tier, flight dates and creative calendar for a January 2027 start.
Plain-English definitions of the terms and acronyms used across the proposal. Underlined terms on every page show these definitions when you hover over or tap them.
The three 2027 tiers, how they are billed, what sits outside them, and next steps.
Three flat-rate tiers for January to December 2027, priced in USD and contracted through Zenith Media. Every tier runs in the United States; Canada can be added as an extension.
| Tier | Investment | Display | Branded content | Private events | Guaranteed demand | Studio sessions |
|---|---|---|---|---|---|---|
| Tier 1 | $344,900 | 2 quarters | 4 pieces | 2 | 200 leads | 1 |
| Tier 2 | $748,500 | 4 quarters | 8 pieces | 5 | 200 leads · 300 registrants | 2 |
| Tier 3 | $998,800 | 4 quarters | 12 pieces | 7 | 400 leads · 300 registrants | 3 |
Plus T&S for private events and studio sessions. Full line items are on the 2027 Tiers page.
One insertion order through Zenith Media for the chosen tier, at the flat rates shown. BizClik completes Zenith's new-partner forms up front.
$1,995 per introduction between a Walmart Business seller and a senior buyer at a target account, available alongside any tier.
Platinum $115,000 · Gold $72,500 · Silver $58,000 · Bronze $32,500, billed per partner on top of the tier.
